Hamburger - United States Essay Example for Free

Hamburger fall in States EssayA company that finds major success in one country wont necessarily catch on in another. There are a number of fast-food chains that succeeded in America, only if have failed globally. One example is the widely popular Wendys. Wendys is the third largest burger chains in the U.S.However, according to the article Wendys to Exit Japan, Wendys has recently declared that they will not renew its agreement with its Japanese franchisee, Zensho Co Ltd, after both of them failed to reach an amicable solution on the development of Wendys brand in Japan. This will result in the closure of 71 outlets located in and around Tokyo, Japan.Despite being one of the leading quick-service eating place companies in America, Wendys has struggled to understand and expand internationally. It seems that they were being consistently beaten by the business that McDonalds generates. Japan is McDonalds largest market outside of the United States. It has nearly 4,000 restaur ants there. The closure of Wendys marks the end of a 29-year presence in Japan, and is clearly a testament to the different tastes of the Eastern and Western countries.In October, Wendys attempted one final marketing strategy when they launched a $75 million campaign titled, When Its Real. However, the campaign failed to boost sales and in reality declined 4%. That appeared to be the last straw for the franchise.Its difficult to succeed in the restaurant industry during a recession. People are more advertent with their money so they tend to eat more at home. However, fast-food chains continue to thrive during these tough economic times because of their affordability. I do savour that what happened to Wendys could have been prevented. After all, McDonalds is still succeeding in Japan, so why couldnt Wendys.Its important to remain innovative, especially during a recession. If they could have been creative and developed catchy marketing strategies during these tough times, I think t hey could have swung back into more prosperous times.ReferencesSchaefer, R.T. (2009) Sociology A brief fundament (8th ed.) New York, NY McGraw Hill. Zacks Investment Research (2009). Wendys to Exit Japan. Retrieved Jan. 9, 2010 from http//www.istockanalyst.com/article/viewarticle/articleid/3711374